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网络的普及改变了人们传统的信息获取方式,网络已经成为了越来越多的群众获取信息的首要方式,这对于广播电视的生存与发展而言是一个极大的冲击。面对网络媒体的冲击,应该采取何种措施来改变目前广播电视的生存与发展困境正在成为广播电视人必须要考虑的问题。本文通过阐述网络媒体给广播电视造成的巨大冲击,分析了目前广播电视应对网络冲击中存在的不足,并对于未来广播电视的生存发展路径进行了思考。
The popularization of the Internet has changed people’s traditional way of obtaining information. The network has become the primary way for more and more people to obtain information, which is a great impact on the survival and development of radio and television. In the face of the impact of online media, what kind of measures should be taken to change the current survival and development of radio and television is becoming a problem must be considered for radio and television. This article elaborates the huge impact of online media on radio and television, analyzes the shortcomings of radio and television in response to the impact of the network and ponders over the survival and development of radio and television in the future.