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在期刊行业竞争日趋激烈、读者选择空间不断扩大的状况下,一本没有特色或特色不突出的期刊是难以生存的。所谓特色,就是与众不同,就是人无我有、人有我新、人新我优、人优我特。在创造特色方面,健康类期刊也不例外,也要办出让读者看得懂、用得上的期刊。眼下,读者需求的差异性在不断扩大,这就要求期刊必须得办出自己的特色。看得懂就是强调健康类期刊的通俗性,即从各
In the increasingly competitive journals industry, readers continue to expand the choice of space under the condition of a feature or feature is not outstanding journals is difficult to survive. The so-called characteristics, that is different, that is, I have no people, I have new people, I new people, gifted people I special. In creating features, health periodicals are no exception, but also to allow readers to read and understand, worthy of the journal. Right now, the diversity of reader needs is constantly expanding, which requires journals must have its own characteristics. Understand is to emphasize the popularity of health journals, that is from all