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时隔一年多,王老吉与加多宝又再次陷入红罐争夺的苦战,从最开始的商标之争,到之后的广告语争夺,再到如今的红罐争夺,无不显示了王老吉为维护185年传统基业的决心。夺回商标权之后的王老吉,并没有得到意想中的利益,反而促成了加多宝的广为人知。因此,王老吉为夺回本应属于自己的市场份额,拿回凉茶品牌领导者的头衔,开启了这场红罐之战。但归根究底,从经济学的角度来说,王老吉和加多宝的战争,无论谁获胜,都能使企业通过这种方式,对产品进行大力宣传,打造产品效益,从而促进企业现在及未来的经济发展。而这对于整个社会经济的发展更是一剂良药。
After a lapse of more than a year, Wang Lao Ji and JDB repeatedly plunged into a red tank battle, from the very beginning of the trademark dispute to the advertising slogan, and then to today’s red tank battle, all showing Wang Lao Ji for the maintenance of 185 The determination of traditional base year. Wang Laoji, who regained the trademark rights, did not get the desired benefits, but instead he made the best known of JDB. Therefore, Wong Lo Kat to regain the market share should be their own, get back the title of herbal tea brand leader, opened the battle of red cans. But in the final analysis, from an economic point of view, wanglaoji and jiadabao wars, no matter who wins, can enable enterprises through this way, vigorously promote the product, create product efficiency, thus promoting the enterprise now and in the future Economic development. This is a good medicine for the entire social and economic development.