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Chinese computer-maker Lenovo will compete in the 2006 Winter Olympic Games in Turin, Italy, but the prize is more than a shiny medal. It will use the quadrennial sporting gala as a launching pad for a global marketing campaign.
Chinese computer-maker Lenovo will compete in the 2006 Winter Olympic Games in Turin, Italy, but the prize is more than a shiny medal. It will use the quadrennial sporting gala as a launching pad for a global marketing campaign.