全媒体人才短缺成为传统媒体融合的新瓶颈。造成如此困境的原因基本有两个:一是新媒体的迅猛发展超出了人们的普遍预期,使得传统媒体在人才培养和使用方面形成断档。二是高校对此类人才的培养滞后于媒体实践。若解决全媒体人才短板问题,传统媒体必须从机制改革、人才培养方式上寻求突破。如破除现有的僵化用人机制,建立 The shortage of all-media talents has become a new bottleneck in the integration of traditional media. There are basically two reasons for such a predicament: First, the rapid development of new media goes beyond the general expectation of people, which has caused the traditional media to make a cut-off in terms of personnel training and use. Second, colleges and universities lag behind the training of such talents in the media practice. If we solve the problem of short-boarding all-media talents, the traditional media must make breakthroughs from the mechanism reform and personnel training methods. Such as breaking the existing rigid employment mechanism, established