邯郸市第三瓷厂具有20多年的生产历史,现有职工867名,有白瓷、烤花隧道窑各一条。1964年开始生产日用出口瓷,包括餐、茶具和杯、碟、碗等20多个品种,100多个花面,年产800万件,远销13个国家和地区。近年来,由于国际陶瓷市场竞争激烈,使该厂产品销路大幅度下降,1980年外商订货量仅为该厂生产能力的六分之一,造成生产逐月亏损,资金周转紧张。厂领导和职工深切感到,本厂将有被挤掉的危险,“逼上梁山”已成定局,要想“活”下去,就必须从改产中闯出一条生路。作为一个初具规模比较老的企业,一下子要甩掉生产多年的传统产品,实行改产,下决心不易,但改产什么新产品对于厂领导来说下决心更难,因为它直接关系到企业今 Handan City’s third porcelain factory has more than 20 years of production history. There are 867 employees, including one each for white porcelain and kiln. In 1964, it began to produce daily export porcelain, including more than 20 varieties such as meals, tea sets, cups, dishes, bowls, etc., more than 100 flower faces, with an annual output of 8 million pieces, and is exported to 13 countries and regions. In recent years, due to the fierce competition in the international ceramics market, the sales of this plant have dropped drastically. In 1980, the amount of foreign orders was only one-sixth of the plant’s production capacity, resulting in monthly losses in production and tight cash flow. Leaders and employees of the factory deeply feel that the factory will have the danger of being squeezed out. “Forcing Liangshan” is a foregone conclusion, and if we want to “live”, we must find a way out of changing production. As a relatively old enterprise, it is necessary to shake off traditional products that have been produced for many years and change production. It is not easy to make decisions. However, it is more difficult for plant leaders to change production of new products because it is directly related to Business today