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BuzzLogic希望通过跟踪网上讨论来给广告商找到正确的顾客网络广告时代已经使人们开始热衷广告统计学。目前,商家希望广告网络能够准确瞄准特定用户,并拥有可以衡量的回应。带着这种痴迷,旧金山的广告公司BuzzLogic开发了一种工具,使得广告商可以用它来跟踪不同网页的对话与交流,以此锁定他们广告的目标。公司首席执行官罗布·克鲁普乐(Rob Crumpler)说:“那是一个难以置信、支离破碎的媒体空间,我们正在用我们的技术来努力刻画出到底发生了什么。我们试图给广告商一些透明信
BuzzLogic hopes to get advertisers to the right era of online advertising by tracking online discussions that have drawn people to ad campaign statistics. Currently, businesses want ad networks to target specific users accurately and have measurable responses. With this obsession, San Francisco-based advertising company BuzzLogic has developed a tool that advertisers can use to track conversations and conversations across different pages to lock in their advertising goals. Rob Crumpler, the company’s chief executive, said: ”It was an incredible, fragmented media space, and we’re working with our technology to portray what’s going on. We’re trying to give some advertisers Transparent letter