电视“无痛人流”广告中存在着现代消费社会“女性范例”的符号化过程。具体地说,广告通过女性对男权意识形态的臣服(情色身体)——女性对技术意识形态的接受(技术化的身体)——女性对消费意识形态的接受(消费化的身体)的符号化机制来构建“女性范例”及“代入感身份”。并且,广告中还存在着技术意识形态和消费意识形态的共谋关系。 TV “painless ” advertising there is a modern consumer society “female paradigm ” symbolization process. In particular, advertising is mediated by feminine ideology of masculinity (erotic body) - Female acceptance of technical ideology (technicalized body) - Symbol of female acceptance of consumer ideology (consumerism) Mechanism to build “female paradigm ” and “sense of substitution ”. And there is also a conspiracy relationship between technical ideology and consumer ideology in advertising.