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在江西省围绕打造中医药强省战略,推进中医药产业和事业融合发展的大背景下,发展中医药健康旅游是其重点任务。就目前中医药健康旅游的发展现状而言,呈现出定位不够清晰、建设不够规范和产品同质化的特点。因此,建设中医药健康旅游需要进行发展定位、基础设施与公共服务建设、人才准入、环境保护等方面的标准化建设以规范其发展,打造具有江西特色的“样板”。
Focusing on the strategy of building a strong province of traditional Chinese medicine in Jiangxi Province and advancing the integration and development of Chinese medicine industry and its cause, it is a key task to develop healthy travel of traditional Chinese medicine. As far as the present status of development of health tourism in traditional Chinese medicine is concerned, it shows the characteristics of not being well-defined, not sufficiently standardized and product homogeneity. Therefore, it is necessary to standardize the development of Chinese medicine health tourism in terms of development orientation, infrastructure and public service construction, personnel access and environmental protection, so as to standardize its development and create a “model” with Jiangxi characteristics.