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为了更为精准的监控国内从整车到后装市场全产业链的流向数据,为更多后装企业在产品规划及营销决策等方面,提供更为准确的数据参考,本刊从2014年开始,在微信公众平台和杂志同步发布影响国内汽车后装市场的营销数据,该项数据涵盖整车、DVD导航、零配件等数据信息。除整车外,其余全部数据信息来源经本刊从上游供应链、方案商、公模厂家以及厂家公开数据的加权所得,基本能体现当月国内市场的基本走向及需求特征。同时,欢迎更多厂家将当月本企业销售情况告知本刊编辑部,共同为行业的发展力尽所能。
In order to more accurately monitor the flow of data from the entire vehicle to the after-loading market across the whole industry chain, to provide more accurate data reference for more after-loading enterprises in product planning and marketing decision-making, etc., , Released simultaneously in the WeChat public platform and magazines marketing data affecting the aftermarket of the domestic auto market. The data includes data on vehicles, DVD navigation, spare parts and other data. In addition to the vehicle, the remaining sources of all the data and information obtained from this publication from the weighted average value of the upstream supply chain, program providers, male mold manufacturers and manufacturers’ public data can basically reflect the basic trend and demand characteristics of the domestic market for the month. At the same time, more manufacturers are welcome to inform the editorial department of the sales of the current month, together for the development of the industry do its best.