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经济全球化和顾客消费个性化促进了企业之间的竞争,供应链管理成为企业获取竞争优势的关键,企业的竞争也变成了供应链之间的竞争,基于供应链管理环境下合作伙伴企业文化出现了许多新的特点。针对供应链合作伙伴的文化差异的分析,提出了促进供应链合作伙伴的各种文化融合的具体措施,以期达到改善供应链合作伙伴关系的目的。
Economic globalization and customer consumption have promoted the competition among enterprises. Supply chain management has become the key for enterprises to gain competitive advantage. The competition of enterprises has also become the competition among supply chains. Based on the supply chain management environment, There are many new features of culture. According to the analysis of the cultural differences of supply chain partners, specific measures to promote various cultural integration of supply chain partners are put forward in order to achieve the purpose of improving supply chain partnership.