论文部分内容阅读
近些年,在媒介碎片化、移动化、用户行为习惯等多种因素的刺激下,当面对传统视频营销重点仍聚焦在前贴片、弹窗等传统模式上时,视频客户端的营销影响力开始强势回归。尤其在注意力为王的视频时代,守住用户进入观看视频的“入口”变得异常重要。正因为如此,构架全方位视频营销、挖掘桌面媒体价值便成为在线视频客户端行业的营销新方向。一年一度双11,电商们铆足了劲开战,2013年双11期间,京东在暴风投入12轮Tips,ROI转化几乎达到1:15,优化效率提升22.25%,案例背后的Tips产品,引起了我们的注意。Tips广告的前世今生据暴风影音CEO冯鑫介绍,Tips广
In recent years, stimulated by many factors such as media fragmentation, mobility and user behavior habits, the marketing impact of video clients when facing traditional video marketing focuses on traditional models such as pre-patch and pop-up windows Force began a strong return. Especially in the age of attention-watching video, it’s important to keep the user in to the “entrance” of watching the video. Because of this, the framework of a full range of video marketing, mining the value of desktop media has become the online video client industry’s new direction of marketing. During the double-11 in 2013, JD.com invested 12 rounds of tips in the storm, ROI conversion reached almost 1:15, and the optimization efficiency was improved by 22.25%. The Tips product behind the case was caused by Our attention. Tips Advertising life past this life, according to Feng Xin CEO Storm video introduction, Tips wide