旅游产品设计,是旅游开发的重要环节之一。一个成功的旅游产品需要具备四个特征:市场定位准确、具有核心吸引力、游玩方式适应游客需求和投入产出合理。本文以甘肃洋汤天池为例,在对洋汤天池旅游资源进行评价的基础上,重点提出了对洋汤天池景区旅游产品深度开发的有关研究和对策。 Tourism product design, tourism development is an important part. A successful tourist product needs to have four characteristics: the market positioning is accurate, with the core attraction, play mode to meet the needs of tourists and input and output is reasonable. Based on the evaluation of Yangtang Tianchi tourism resources, this paper takes Yangtang Tianchi in Gansu Province as an example, and puts forward the research and countermeasures on the depth development of tourism products in Yangtang Tianchi scenic spot.