湖南省博物馆在举办临时展览时,坚持以观众调查的形式,获取大量有益的信息,由此引发了作者对举办临时展览的几点思考:一是加强对目标观众群的研究,最大限度地满足观众的多种需求;二是加强对观众行为的研究,增进展览与观众的距离;三是加强对观众与传媒关系的研究,选择最有效的展览宣传方式。 Hunan Provincial Museum held a temporary exhibition, adhere to the form of the audience to obtain a lot of useful information, which led to the author of the temporary exhibition held a few reflections: First, to strengthen the target audience to maximize meet The audience’s multiple needs; the second is to strengthen the study of audience behavior, to enhance the distance between the exhibition and the audience; third is to strengthen the relationship between the audience and the media research, select the most effective way of exhibitions and publicity.