中国白酒文化一直以来都从博大精深的中国传统文化元素中汲取养分,在多年的品牌文化塑造实践中,利弊逐渐呈现出来。本文通过对中国白酒品牌现状的分析,找出白酒文化利用传统文化元素的成功案例,同时也发现一些影响白酒品牌发展的问题,并针对这些问题提出了如何更好地利用传统文化元素的解决办法。 Chinese liquor culture has always derived its nutrients from its profound and profound elements of traditional Chinese culture. The advantages and disadvantages have gradually emerged in many years of branding and cultural practices. By analyzing the current situation of Chinese liquor brands, this paper finds out the successful cases of using traditional culture elements in liquor culture. At the same time, it also finds some problems that affect the development of liquor brands and puts forward some solutions to how to make better use of traditional culture elements .