近几年,中国企业界最为风光、时髦的职业,莫过于营销策划业了。在当前中国经济转型时期,正在到来的信息时代知识经济的浪潮把企业无情地推向全球化市场竞争的海洋。严峻的现实迫使企业不得不寻求“外脑”支招,中国企业确实太需要营销策划了。营销策划的介入,给企业带来了全新的营销理念、规范的操作手段和整体的营 In recent years, the most eye-catching and trendy career in China's business community is marketing and planning. In the current period of economic restructuring in China, the wave of knowledge-based economy in the coming information age has pushed enterprises mercilessly into the ocean of global market competition. The grim reality forcing companies have to seek “foreign brain ” Weapon, Chinese companies really need marketing plan. The involvement of marketing planning, to the enterprise has brought a new marketing idea, standard operating means and the overall camp