媒介资本运营的政策环境事业与企业两分开的媒介分层管理体制的初步确立传媒企业市场主体地位的逐步明晰传媒产业投融资政策的松动媒介资本运营现状扫描跨媒体跨区域的传媒资本联姻媒体与上市公司互动的资本运营媒体IPO直接上市的主力军:报业媒体混合多元化的资本运营媒体的跨国资本运营媒介资本流向的热点领域新媒体成熟的资本运作 The policy environment for media capital management The preliminary establishment of the media management system for the separation of business and enterprise The gradual and clear definition of the market status of media companies The status of loose media capital investment in investment and financing policies for the media industry Scanning cross-media media capital across regions Intermarriage Media and Listed company’s interactive capital operating media IPO is the main force for direct IPO: Newspaper media Mixed diversified capital operations Media’s multinational capital Operational media Capital hotspots New media Mature capital operations