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有专家认为,我国饲料工业20多年来的发展历程,大体上可以划分为5个阶段,即80年代初期.的胆识领先阶段、80年代中后期的技术领先阶段、90年代初期的规模领先阶段、90年代中期的营销领先阶段,而目前可以说正处在效率领先阶段。 进入90年代末期,胆量的作用不大了,技术趋同了,规模过剩了,广告的作用也有限了,企业之间的竞争日趋激烈,效率的高低已经成为企业成败的关键因素。如果有一天我们这个行业也如同家电行业一样打起价格战,这一趋势必将变得更为明显。
Some experts believe that China’s feed industry more than 20 years of development, in general, can be divided into five stages, namely, the early 1980s, the courageous leading stage, the mid-1980s leading technology stage, the early 90s scale leading stage, The leading marketing stage of the mid-90s, but now we can say that is in the leading stage of efficiency. Into the late 90s, the role of guts is not, technology convergence, the scale of excess, the role of advertising is also limited, the competition between enterprises is becoming increasingly fierce, the level of efficiency has become a key factor in the success or failure of the enterprise. If one day our industry is playing the same price war as the home appliance industry, this trend will surely become more obvious.