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面对电视媒体、网络媒体、自媒体的跨区域竞争,地方纸媒应针对本土经济的新情况、新特点,不断创新,采用多元化的经营模式,开展人性化的经营服务。地方纸媒既要积极参与地方经济活动,提升市场影响力;也要依托新媒体开展全民互动,提升社会引导力;更要发挥其策划、组织能力的优势,提升核心竞争力。地方纸媒唯有立足本土,不断优化经营策略,才能在全媒体时代分得一杯羹。
Faced with the cross-regional competition in the television media, online media and media, local paper media should, in light of the new conditions and characteristics of the local economy, innovate continuously and adopt a diversified business model to carry out humane business services. Local media should not only actively participate in local economic activities and enhance market influence, but also rely on the new media to carry out universal interaction so as to enhance social leadership. They should also take advantage of their planning and organizational capabilities to enhance their core competitiveness. Only local paper media based on the local community, and constantly optimize the business strategy, in order to get a share of the all-media era.