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地面推广活动是媒体提升品牌影响力和吸引受众的重要手段。本文以黑龙江广播电视台成功举办的万人徒步公益活动为例,提出了媒体地面推广活动的几个发展方向,以期对融媒时代媒体的品牌价值提升、内容创新发展提供帮助。
Ground-based promotion is an important means for the media to enhance brand influence and attract audiences. This article takes Heilongjiang Radio and Television Station successfully held million people walking public welfare activities as an example, put forward several development directions of media ground promotion activities in order to enhance the brand value and media content innovation and development in the media era.