运用新闻媒体进行公共信息传播,已成为现代高效政府施政的重要方式。政府通过新闻媒体与公众进行沟通,树立良好的公众形象,同时引导舆论,获得公众的理解与支持。随着互联网、境外媒体介入传播国内突发事件与社会热点问题的 The use of news media for the dissemination of public information has become an important way for modern and efficient government governance. The government communicates with the public through the news media to establish a good public image and at the same time guide public opinions and gain public understanding and support. With the Internet, overseas media involved in the dissemination of domestic emergency and social hot issues