论文部分内容阅读
随着二十一世纪科学技术的发展进步,“互联网﹢”已经成为一种新的时代背景,给我们的生活、工作、学习等各个方面都带来了翻天覆地的变化,推动了各行各的改革。其中在教育领域,也出现了“互联网﹢教育”这一新兴的教学模式,给我们的教育事业的发展注入了新的能量。技工院校的《市场营销》课程教学也在新的时代背景下产生了新的变化。本文主要以技工院校的《市场营销》教学课程为例,分析了当前的技工院校在“互联网﹢”时代背景下,《市场营销》课程的教学改革。希望能够为广大的技工院校教育工作者们提供借鉴和参考。
With the development of science and technology in the 21st century, “Internet +” has become a new era background and has brought tremendous changes in all aspects of our life, work and study, Reform. Among them, in the field of education, the emerging teaching mode of “Internet + Education ” has also emerged, infusing new energy into the development of our education. The teaching of “marketing” courses in technical schools has also brought about new changes under the background of the new era. This paper mainly takes the “marketing” teaching course of technical college as an example to analyze the current teaching reform of “marketing” course in the current “mechanics of internet”. Hope that we can provide reference and reference for the vast number of educators in technical college.