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广告媒介是否是手机的信息功能,是区分手机信息式广专应用模式与手机营销其他应用模式之间的标准。 文章认为,手机信息式广告从两种不同角度进行分类:Contextual Advertising模式与Pelrmission-based Alerts模式、Pull模 式与Push模式,并详细介绍了Contextual Advertising模式与Permission-based Alerts模式下主要的广告形式。目前这两种模 式所包含的广告形式是一致的,但随着将来手机广告形式不断的发展和丰富,两种分类模式所包含的广告形式彼此很 可能将不会重合。总体而言,目前手机短信广告还是一个备受争议的广告形式。
Whether the advertising media is the information function of the mobile phone is the standard that distinguishes the application mode of mobile phone information Guangguang and other application modes of mobile marketing. The article argues that mobile informational advertising is categorized from two different perspectives: Contextual Advertising and Pelrmission-based Alerts, Pull and Push, and details of the Contextual Advertising and Permission-based Alerts modes of advertising. Currently, these two modes contain the same forms of advertisements, but with the continuous development and enrichment of mobile advertising in the future, the two types of advertisements contained in the taxonomies probably will not overlap each other. Overall, the current SMS advertising is still a controversial form of advertising.