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在市场经济条件下,广告收入是报社的重要来源。因此广告经营的好坏,对于一个报社来说是极其重要的一个环节。纵观国内党报的分类广告。不难看出公告、声明、遗失等性质的小分类广告占主导地位,而贴近百姓市民生活类的分类广告几乎就没有,即使能在党报上刊登,也因为效果不明显,而改登其它媒体。为此,要改变这种现状, 在党报上做大分类广告,就应从以下几个小分类专栏进行拓展。
In the market economy, advertising revenue is an important source of newspapers. Therefore, the quality of the advertising business, for a newspaper is an extremely important part. Overview of the domestic party newspaper classified ads. It is not difficult to see that advertisements of small categories, such as announcements, statements and lost dominance, are predominant. Classified advertisements close to people’s civic life are hardly available. Even if they can be published in party newspapers, they are also being re-advertised because of their insignificant effects. To this end, to change this status quo, do a large part of classified ads in the party newspaper, it should be expanded from the following small category column.