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2005年,湖南卫视节目编排上最大的变化莫过于“快乐中国930栏目带”的整合和播出时间的大幅前移,在编排调整一个月后,我们就曾对这一调整进行过分析,结论是“快乐中国930栏目带”的前移大大提升了湖南卫视后晚间时段收视,创造了一个新的黄金广告时段。但当时新编排仅执行了一个多月,又正是临近春节收视高峰时期,为此,我们又对湖南卫视编排调整前后的收视情况进行了对比分析:一、快乐中国930栏目自身节目收视大幅上涨从《快乐中国930栏目》自身收视提升情况看,整体收视率提升幅度为52.25%,其中《玫瑰之约》节目收视提升幅度高达81.37%已接近翻番。有四档节目全国平均收视突破1%,去年则没有一档节旨可以达到这个水准:从市场份额看,栏目整体份额提升27.57%,其中《金鹰之星》节目市场份额增幅也达到了80.58%(《天下女人》为全新节目,去年同期无对比对象)。
In 2005, the biggest change in Hunan Satellite TV programming was none other than the integration of “Happy China 930 with band” and the dramatic advancement of broadcasting time. After adjusting and adjusting for one month, we conducted an analysis on this adjustment and concluded that Is “Happy China 930 column with” forward greatly enhance the night time after Hunan Satellite TV ratings, has created a new gold advertising period. However, when the new arrangement was only implemented for more than a month, and it is approaching the peak of the Spring Festival viewing period. To this end, we conducted a comparative analysis of the situation before and after the adjustment of Hunan Satellite TV arrangement: First, the joy of China’s 930 column program itself rose sharply From “Happy China 930 column” view of their own ratings, the overall ratings increase of 52.25%, of which “about the Rose,” program ratings up to 81.37% as nearly doubled. There are four programs show the national average rating exceeded 1%, last year, there is no section of the purpose can reach this level: from the market share, the overall part of the column increased 27.57%, of which the “Golden Eagle Star” program market share has reached 80.58% (“Women of the World” for the new program, no contrast last year).