一、引言模因论是近几年兴起的语用学理论,它是基于新达尔文进化论观点解释文化进化和传递规律的新理论。“模因”这一词首先是由Dawkins在他的《自私的基因》中提出的,他认为模因在人们的生活中无处不在。在国内,“模因”这一词首先出现在桂诗春的《语言和文化》的前言中,随后国内许多语言学家开始研究模因,研究的重点主要集中在模因与语言,文化及翻译的关系上。本文以模因论为基础,通过 I. INTRODUCTION Memetics is a theory of pragmatics rising in recent years. It is a new theory to explain the evolution and transfer of culture based on the neo-Darwinian theory of evolution. The term “meme” was first proposed by Dawkins in his “gene of selfishness,” where he thinks memetics are ubiquitous in people’s lives. In China, the term “memes” first appeared in the preface of “Language and Culture” of Gui Shichun. Then many linguists in China began to study memes. The research focused mainly on memetics and language, Culture and translation of the relationship. This article based on meme theory, adopted