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徽商文化以其独有的文化特质和文化内涵,在古代商业发展史和中国传统文化中占有十分重要的地位。笔者试图通过发掘徽商文化和徽商精神这一珍贵历史文化遗产的现代价值,找到与发展现代保险服务业的契合点,阐明发展现代保险服务业应当从传统文化如徽商文化中汲取精神营养和经营智慧,在现代保险服务业创新发展过程中,注重责任担当、持续学习、诚信经营、互助协作、普惠民生、开拓创新,努力实现从保险大国向保险强国的转变。
With its unique cultural traits and cultural connotation, Huizhou merchants occupy a very important position in the history of ancient business development and Chinese traditional culture. The author tries to find out the matching point with the development of modern insurance service industry by exploring the modern value of Huizhou merchants’ culture and Huizhou merchants’ spirit, and expounds that the development of modern insurance service industry should draw spiritual nutrition from traditional culture such as Huizhou merchants’ culture In the process of innovation and development of modern insurance service industry, we pay attention to responsibility, continuous learning, integrity management, mutual assistance and cooperation, commonweal and people’s livelihood, blaze new trails and make great efforts to realize the transformation from insurance big country to insurance powerful country.