近两年IP(Intellectual property,即知识产权。随着IP概念的不断深化,其内涵不断扩展。本文所指IP即具有一定影响力的品牌形象等知识产权,通过IP授权或贩卖可以获得市场盈利。)概念越来越火爆,开始是网络文学的IP价值日益凸显,随之而崛起的是一批互联网作家,其中的代表人物唐家三少、天下霸唱等的IP更是资本市场追逐的热点。现在IP战争又在往漫画、经典影 In the past two years, intellectual property (IP) has been expanding with the continuous deepening of the concept of IP. This article refers to intellectual property such as IP, which has an influential brand image, and can obtain market profit through IP authorization or selling .) The concept is more and more popular, beginning with the increasingly prominent IP value of network literature, followed by the rise of a group of Internet writers, including the representatives of less than three Tang, dominate the world IP is the hot pursuit of capital markets. IP war is now going to the comics, classic film