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随着我国经济水平的提升,媒体环境相对于以往也有了新的改变,新媒体逐渐进入人的视线。广告作为公开广泛地向公众传递信息的宣传手段,是商品生产者、经营者和消费者之间沟通信息的重要方式,其投放形式自然会受新媒体环境的影响。本文则以长沙广告发展为例,探究其在新媒体环境下的具体发展方式,以供参考。
With the improvement of China’s economy, new changes have taken place in the media environment as compared with the past, and the new media has gradually entered the sight of people. Advertising, as a means of disseminating information widely and widely to the public, is an important way to communicate information between commodity producers, operators and consumers, and their delivery will naturally be affected by the new media environment. This article takes the Changsha advertisement development as an example, explores its concrete development mode in the new media environment, for reference.