论文部分内容阅读
近二十年来,迈克尔·波特的竞争优势理论对企业战略管理理论和实践产生了深远的影响。本文指出新型信息经济中出现了一些新的现象,并运用这些新现象分析了竞争优势理论的一些核心概念所受到的冲击,提出新形势下企业战略中一些新的竞争法则。
For nearly two decades, Michael Porter’s theory of competitive advantage has had a profound impact on the theory and practice of strategic management of enterprises. This paper points out some new phenomena in the new information economy, and uses these new phenomena to analyze the impact of some core concepts of competitive advantage theory and puts forward some new competition rules in the corporate strategy in the new situation.