随着市场经济的发展与改革的深化 ,企业的广告意识日渐强烈、成熟 ,对各种媒介的选择也变得越来越讲究 ,对广告的投资和投放量也越趋理性。在这种新形势下 ,应如何处理目前广告市场中存在的问题 ,如何探索新的路子 ,谋求更大的发展空间 ,是传统媒体的广告经营者应该认真思考的 With the development of market economy and the deepening of reform, the advertising awareness of enterprises is becoming stronger and more mature. The choice of various media has also become more and more exquisite, and the investment and amount of advertisement have become more rational. Under such a new situation, how to deal with the problems existing in the current advertising market, how to explore new ways and seek greater space for development is what traditional media advertisers should seriously consider