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一、奥运前经济态势奥运会前后,奥运产品受到广大消费者的青睐,奥运商品市场显现出巨大商机,包括奥运会吉祥物、奥运特许纪念品等在内的各类奥运产品都存在无限的销售商机。同时奥运广告开发、彩票销售、奥运旅游、奥运营销、赛后场馆经营和知识产权保护、奥运遗产等都带来不菲的收入。同时,旅游消费还带动商业、餐饮住宿、社会服务业、文化创意产业快速发展。
First, the pre-Olympic economic situation Before and after the Olympic Games, the Olympic products are favored by the vast number of consumers. The Olympic commodity market shows tremendous business opportunities. There are unlimited sales opportunities for various types of Olympic products, including Olympic mascots and Olympic franchise souvenirs. At the same time, Olympic advertising development, lottery sales, Olympic tourism, Olympic marketing, post-match stadium management and intellectual property protection, and the Olympic heritage all bring high incomes. At the same time, tourism consumption has also led to the rapid development of commerce, catering accommodation, social services, and cultural and creative industries.