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传播学是研究一切人类传播现象和传播行为及其规律的学科,他广泛应用于现代社会的各个领域。但是传播学在我国的发展比较短暂,还很不成熟,传播学培养出来的学生重理论轻实践,缺乏专业优势。要培养传播学应用型本科层次人才,一要廓清专业定位,突出应用能力的培养;二要加强实践性教学,突出实践能力的培养。
Communication Studies is a discipline that studies all phenomena and transmission of human beings and their laws. It is widely used in all fields of modern society. However, the development of Communication Studies in our country is relatively short and immature. The students’ theory of practice trained by Communication Studies is light in practice and lacks professional advantages. In order to cultivate applied undergraduate level talents in communication science, we should clear up the professional orientation and highlight the training of applied ability. Second, we should strengthen the practical teaching and highlight the cultivation of practical ability.