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经济新常态既为潍坊市旅游产业发展提供了新机遇,也带来了新挑战。经济新常态下,潍坊市旅游产业发展呈现出增速由高速转为中高速、旅游需求结构趋向多元化、旅游消费分化加速等新态势。适应经济新常态的要求,潍坊市旅游产业要加快创新发展,以发展休闲旅游为重点,全力打造市场接受度高的中高端旅游市场,增强品牌吸引力。同时,要加强旅游产品的文化创意,完善产品资源内涵,充分利用新媒体推介旅游产品、拓展旅游市场。
The new economic normal not only provides new opportunities for the development of tourism industry in Weifang, but also brings new challenges. Under the new economic normal, the development of tourism industry in Weifang City shows a new trend of growth from high speed to medium and high speed, diversified tourism demand structure and accelerated acceleration of tourism consumption differentiation. To meet the requirements of the new normal economy, Weifang’s tourism industry should speed up innovation and development, focus on the development of leisure tourism, and strive to create a mid-to-high end tourism market with high market acceptance and enhance the attractiveness of the brand. At the same time, it is necessary to strengthen the cultural creativity of tourism products, improve the connotation of product resources, make full use of new media to promote tourism products and expand the tourism market.