Specific activity of primordial radionuclides and associated radiation hazards due to 40K, 226Ra, and 232Th have been measured in backed red brick samples, collected from five highly populated areas of the North West Frontier Province of Pakistan. For the detection, analysis and data acquisition, a high purity germanium detector was used. Associated exteal doses were calculated using a Monte Carlo neutron photon transport code. A theoretical model to determine the gamma dose rate at 1 m height from the floor, made of bricks, was employed for the calculation of mass attenuation coefficient and self-absorption in the floor for the gamma energies of these radionuclides and their progeny. Monte Carlo simulation shows that in this study the floor, having more than an effective thickness of 15 cm, contributes very little to the exteal gamma dose rate. The values of the exteal dose rate and annual effective dose are found to be much lower than the world average as well as from other countries of the world.