由张艺谋担纲导演的影片《英雄》被誉为中国武侠第一巨制,从2001年8月11日《英雄》开机到2002年12月14日在北京人民大会堂举行首映礼,千呼万唤始出来的《英雄》的确业绩不俗,据《英雄》片方新画面公司介绍,2003年1月9日《英雄》的国内票房已冲过两亿元,创中国影片国内票房之最。无论怎样众说纷纭,《英雄》最终完成了中国商业电影让票房说话的历史跨越。 《英雄》的运作作为一种市场现象,为中国商业影片的营销提供了一个新的思路。 The film “Heroes” directed by Zhang Yimou is hailed as the No. 1 martial arts genre in China. From the launch of the “Heroes” on August 11, 2001 to the premiere ceremony in Beijing’s Great Hall of the People on December 14, 2002, The “Heroes” that started out did indeed perform well. According to the introduction of “New Heroes”, the domestic box office of “Heroes” on January 9, 2003 has crossed over 200 million yuan, making China the top box office in China. No matter how different opinions, “Heroes” finally completed the history of Chinese commercial movies so that the box office to speak across. The operation of Heroes as a market phenomenon provides a new way of thinking for the marketing of commercial films in China.