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中国广告业经过十多年的发展,现已成为国民经济中一大产业,由国家工商局和中国企业评价中心联合推出的’95中国广告综合实力和广告营业额50强,为我国的广告事业作出了巨大贡献,成为推动中国广告业繁荣发展的主力军。为更好地宣传这些广告公司,我们从本期起推出一个新栏目——50强追踪。约请50强广告公司的部分老总围绕成长发展的过程,介绍经验,切磋技艺,部析案例,主持本期栏目的是中体广告公司总经理苗淑宝先生,希望50强的老总们拔冗为我们提供稿件,共同办好这个栏目。
After more than ten years of development, China’s advertising industry has now become a major industry in the national economy. It is jointly launched by the State Administration of Industry and Commerce and the China Enterprise Evaluation Center’s “95 China Advertising Comprehensive Strength and Advertising Revenue 50, which is China’s advertising business. Made great contributions and become the main force to promote the prosperity and development of China’s advertising industry. To better promote these advertising companies, we have launched a new section, Top 50 Tracking, from this issue. Some CEOs of the top 50 advertising companies asked about the process of growth and development, introduced their experiences, learned skills, analyzed cases, and chaired the current column. Mr. Miao Shubao, general manager of Zhongtian Advertising, hopes that the top 50 CEOs will take the lead for redundancy. We provide manuscripts to jointly manage this section.