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白酒业的繁荣兴盛,说到底,也是在自家自留地里的喧嚣,虽说1919年的万国博览会为茅台享誉世界提供了一个绝好的机会,但茅台也并没有把这种机会转化为实实在在的外汇,仍然是像《围城》里的主人公那样拿着国外的文凭在自家门口炫耀,带不来实质性的回报。看看世界上真正的著名白酒品牌哪一个不是流淌在世界的各个角落并深受当地消费群体的追捧?芝华士的销售据说已占据中国洋酒市场三分之二的份额,绝对伏特加在世界烈酒市场树立了一个标杆;当帝亚吉欧叩开水井坊的大门,剑南春的文君酒被外资吞并时,我们向外的步伐又迈出了几多?按理说,相比与家电行业核心技术的沦落,白酒行业的核心技术可是掌握在咱们自己手中,但家电的出口甚至大过内销时,掌握了核心技术的白酒业却仍然徘徊在国门之内,不知是该庆幸因此保住了白酒的核心技术不外流还是应该为白酒行业的闭关修行致敬。难道伴随华夏五千年文明诞生的白酒就这么不为外人赏识?白酒该如何走出国门为外国人所欣赏、喜爱、乐于购买?下面谈谈个人的几个观点,仅供参考。
After all, the prosperity of the liquor industry is, after all, the hustle and bustle of its own private plots. Although the 1919 World Exposition provided a perfect opportunity for Maotai to enjoy world-renowned reputation, Maotai did not translate this opportunity into a real one Foreign exchange, still like the protagonist in the “Siege of the Besieged,” took a diploma abroad to show off at its doorstep, bringing about a substantial return. Look at the world’s real famous liquor brand which is not flowing in every corner of the world and sought after by local consumers? Chivas sales are said to have accounted for two-thirds of the Chinese wine market share, absolute vodka in the world spirits market Set up a benchmark; when Diageo knocked on the door Shuijingfang, Jiannanchun Wenjun wine annexed by foreign capital, we have taken out of the pace of the outward? It stands to reason that, compared with the decline of the core technology of the home appliance industry, liquor industry The core technology but in our own hands, but the export of home appliances even more than domestic sales, the core technology of the liquor industry is still hovering in the country, I do not know the good fortune so keep the core technology of liquor should not flow or should For liquor industry retreat pays tribute. Is China’s five thousand years of civilization with the birth of liquor is so uncomfortable to appreciate? How to go abroad to liquor for foreigners appreciate, love, willing to buy? Here to talk about a few personal point of view, for reference purposes only.