论文部分内容阅读
在世界整体信息化、全球化的潮流下,设计的民族风格和人文特色在多元化发展中备受重视,我们可以感受出现代招贴设计所显示的人文本土意识的回归。本文通过对中国民间美术色彩的分析,搜集相关文献资料,对民间美术的色彩特征进行归纳,然后通过对国内具有民族特色的现代招贴设计作品进行分析、研究,概括其应用实质。最后结合自己的创作实践来体现具有文化内涵的现代招贴设计。从民间美术的色彩语言方面来浅谈,并试图在现代招贴设计的憧憬中来窥探民间美术在其过程中的重要性地位。
Under the trend of global informationization and globalization, the ethnic and humane features of the design have drawn much attention in the diversified development. We can feel the return of the humanistic awareness of the soil presented by the modern poster design. This article analyzes the color of Chinese folk art, collects relevant literature and information, summarizes the color features of folk art, and then analyzes, studies and summarizes the essence of its application through the design of modern poster with national characteristics in China. In the end, the modern poster design with cultural connotation is embodied in combination with his own creative practice. From the aspects of the color and language of folk art, I try to explore the importance of folk art in its process in the vision of modern poster design.