报纸是一种特殊的商品。就是说，报纸有一般商品的属性，又有其特殊属性。作为“一般产品”，都市类报纸占领市场也是有它的特点的。产品靠质量、价格、服务三要素立足市场，但报纸的价格本来就很低了，纸张的费用占大头，又是刚性支出，价格要素在竞争中有作用，但所占比重不 Newspaper is a special kind of product. In other words, the newspaper has the general merchandise attributes, but also has its special attributes. As a “general product,” urban newspaper occupies the market also has its own characteristics. Products rely on quality, price, service three elements based on the market, but the newspaper’s price is already very low, the cost of paper accounted for the bulk, but also rigid expenditures, the price factor in the competition play a role, but the proportion is not