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继2001年和2002年的《全国卫星频道覆盖率普查》之后,央视市场研究公司《全国卫星频道覆盖率普查2003》于2003年9月正式向备电视台、广告公司和广告主隆重推出。2003年,央视市场研究对全国3225个行政区划内的广电机构进行了普查,并对全国2864个市辖区、县进行了家庭户抽样调查,用家庭户各频道接收的情况验证广电机构提供的各频道转播情况,摸清了今年各卫星频道在全国的落地、覆盖状况,以及全国电视机普及情况和有线网发展状况。
Following the 2001 and 2002 “National Satellite Channel Coverage Census,” CCTV Market Research Corporation, “National Satellite Channel Coverage Survey 2003,” officially launched in September 2003 to prepare television stations, advertising agencies and advertisers. In 2003, CCTV conducted a census of 3,225 radio and television agencies in the administrative divisions of the whole country and carried out sample surveys of household households in 2864 municipal districts and counties in the country. The survey conducted by each channel of the households verified that the broadcasting agencies Channel broadcast situation, find out the satellite channels throughout the country this year, landing, coverage, as well as the national popularity of television and cable network development.