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平面设计活动涵盖了诸多艺术设计元素,诸如文字、图形、符号等,依托对不同艺术设计元素的叠加、组合,实现向观者的视觉传达效用,进而使观者产生强烈的感官印象。由于民间美术与现代设计的某种巧合,由于民间美术本身的艺术魅力,使它受到了前所未有的青睐,特别是那些传统性较强的作品,往往以很高的审美价值引起现代人们的赞叹与兴趣,并对平面设计产生了一定的影响,以致在一些现代设计师的作品中,我们不难发现民间美术的踪迹。有感于前述现象,本文对民间美术同当代平面设计的关联加以讨论。
Graphic design activities cover a wide range of artistic design elements, such as text, graphics, symbols, and so on. Depending on the superposition and combination of different artistic design elements, the visual communication effect to the viewer can be realized, thereby giving the viewer a strong sensory impression. Due to some kind of coincidence between folk art and modern design, folk art itself has been hitherto unpopular because of its artistic charm, especially those works with more traditional features, which often arouse the praise of modern people with high aesthetic value Interest, and have a certain impact on the graphic design, so that in some modern designers’ works, we can easily find traces of folk art. Feelings of the aforementioned phenomenon, this article discusses the relationship between folk art and contemporary graphic design.