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随着2014年“央视春晚”跻身于“国家项目”之列,“央视春晚”乃至“春晚”本身是否构成一个新民俗的问题再度为社会各界所关注。在对话传统的层面上,对“春晚”意义的追问分享着新世纪以来“传统文化热”所针对的问题序列。正如相关论者已经发现的那样,兼有消费性与实践性的“传统文化热”表现为八九十年代以来社会主流意识对传统文化的态度转变(从否定到认同),其核心在于中国叙事的转向。与“传统文化热”一样,“新民俗说”与旧传统的协商效果决定了该文化叙事对特定社群是否具有足够的意识形态整合力。具体到中国语境中,“旧传统”既包含上下五千年的文化中国史,也包括社会主义革命的红色记忆。
With the “CCTV Spring Festival Evening Gala” in 2014, it ranks among the “national projects” and the issue of whether or not “CCTV Spring Festival Evening Gala Evening” or even “Spring Festival Gala Evening” constitutes a new folk custom has once again drawn the attention of the community. At the traditional level of dialogues, the questioning of the significance of “Spring Festival Evening” shares the sequence of issues that the “traditional culture is hot” in the new century. As the relevant commentators have found out, “traditional culture”, both consumer and practical, is manifested in the change of attitude (from negation to recognition) of mainstream culture to traditional culture since the 1980s and 1990s. Its core lies in Chinese narrative shift. Like traditional culture, traditional neoconservatism negotiates with the old traditions to determine whether the cultural narrative has sufficient ideological conformity to a given community. Specific to the Chinese context, “Old Tradition ” contains both the five centuries of Chinese history of culture and the red memory of the socialist revolution.