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工具思维是用于解决物质需求的,玩具思维是用于解决精神需求的,消费者更为渴求那些能够兼具满足他们玩乐需求的工具性产品。从这个角度来说,也许,未来的一切行业都将是玩具业。人们在为手机巨头诺基亚、黑莓的盛极而衰扼腕叹息的同时,也希望痛定思痛,从中发掘出价值连城的经验教训。但是,如果我们深入产品的本质,就会发现一个诡异的现象——诺基亚、黑莓的失败并不是因为手机通话这个基本需求的丧失或转变!
Tool thinking is used to solve the material needs of the toy thinking is to solve the spiritual needs, consumers are more hungry for those who can meet both their needs play instrumental products. From this perspective, perhaps, the future of all industries will be the toy industry. People in the mobile phone giants Nokia, Blackberry’s extreme and bad sighed at the same time, I also hope that painful experience, from which to discover valuable lessons learned. However, if we delve into the nature of the product, we will find a weird phenomenon - Nokia, BlackBerry failure is not due to the loss of or change in the basic demand for mobile phone calls!