“陆医生手记”栏目伴随着《家庭医生报》的成长、发展,逐渐走向成熟、成功,成为《家庭医生报》的一个品牌栏目,甚至是“王牌栏目”。本文从“陆医生手记”栏目二十多年长盛不衰的秘诀、“陆医生手记”栏目面临的各种压力挑战、进一步提升“陆医生手记”栏目的品牌形象和品牌效应三个方面,探索、分析报纸品牌栏目的创建策略和经营思路。 With the growth and development of “Family Doctor Newspaper”, the column of Dr. Lu’s Doctor gradually became mature and successful and became a brand section of the “Family Doctor’s Newspaper,” or even the “ace column.” This article from the “Dr. Notes” column more than 20 years of enduring secrets, “Dr. Luk notes ” section of the various pressure challenges facing, to further enhance the “Dr. Luk handwritten notes” column brand image and Brand effect in three aspects, to explore and analyze the creation of newspaper brands section strategy and business ideas.