抽样调查在广告领域中起着重要作用。本文简要论述了抽样调查的意义、方法和应用,根据调查结果恰当分析研究,可以作为广告主制订广告策略的依据。 Sample surveys play an important role in the advertising field. This article briefly discusses the significance, methods, and applications of sample surveys. Appropriate analysis and research based on survey results can serve as a basis for advertisers to formulate advertising strategies.