“归真堂”事件“蹿红”少不了网络时代媒介议程设置的变化,其推手主要有三个:网络、公众自身认知和参与水平的提高、意见领袖的影响力。今年2月初,证监会公布了一份IPO申报企业名单,以黑熊养殖、熊胆汁品为主营业务的归真堂名列其中。此消息一出顿时在互联网上引起轩然大波。“活熊取胆”并不是一个新鲜事物,早在上世纪八十年代,中国就已经从朝鲜引进了该项技术。而时 “Guizhentang ” event “red ” and ultimately the changes in the agenda setting of the media age in the Internet era, there are three main pushrs: the network, the public awareness and participation of their own level of improvement, the influence of opinion leaders. In early February this year, the CSRC announced a list of IPO companies to be included in the list of Guizhen Tang, the main business of black bear breeding and bear bile products. The news caused an uproar on the internet. “Living Bears and Galls” is not a new thing. As early as the 1980s, China had imported this technology from North Korea. And when