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改革开放30多年以来,企业做大做强一直是国家经济发展中的重要目标,也是企业的战略发展目标。近几年来,在国家支农惠农政策的带动下,农机市场空前繁荣。同时,随着国际经济一体化的步伐加快,中国已成为世界上最重要的农机市场之一。受中国巨大的市场需求和低成本优势吸引,国际农机产业巨头纷纷加快向中国扩张的步伐,这必然会对国内农机制造企业造成一定冲击。面对严峻的市场竞争形势,兼并重组,做大做强已成为国内农机企业生存和发展的必然选择。
Since the reform and opening up for more than 30 years, making enterprises bigger and stronger has always been an important goal in the country’s economic development as well as an objective of their strategic development. In recent years, driven by the policy of supporting agriculture and benefiting farmers in the country, the agricultural machinery market has enjoyed unprecedented prosperity. At the same time, with the acceleration of international economic integration, China has become one of the most important agricultural machinery markets in the world. Attracted by China’s huge market demand and low cost advantage, the international agricultural machinery giants have accelerated the pace of expansion to China, which will inevitably have a certain impact on the domestic agricultural machinery manufacturing enterprises. Faced with the grim market competition, mergers and acquisitions, bigger and stronger have become the inevitable choice for the survival and development of domestic agricultural machinery enterprises.