中国电视业的生产组织起源于计划经济时代 ,发展于市场经济时代。大规模电视产品的出现与经济体制的市场化发展是同步的。作为新兴产业 ,中国电视行业的转型所面临的矛盾主体并不是从计划经济向市场经济的转型问题 ,而是由生产规模的迅速膨胀所带来的由垄断的卖方市场向多元竞? The production organization of Chinese TV industry originates from the era of planned economy and develops in the market economy era. The emergence of large-scale television products and the market-oriented economic development is synchronized. As a new industry, the main contradiction faced by the transformation of China’s television industry is not the transition from a planned economy to a market economy, but from a monopolized seller’s market to a pluralistic competition brought about by the rapid expansion of the scale of production.