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在当今新的传媒生态环境下,面对互联网等新媒体的传播优势,党报如何才能保持正确的舆论导向,如何才能获得受众青睐,并利用自身的竞争优势进一步加强公信力、服务性和影响力?本文将对此进行浅析。
In today’s new media environment, in the face of the advantages of new media such as the Internet, how can the party newspaper keep the correct direction of public opinions and how can it win the favor of the audience and further strengthen its credibility, service and influence through its own competitive advantages? This article will analyze this.